The Good Strategy

Strategies on point. Always.

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The Good Strategy in a nutshell

Launched in 2021 by Jeanne Pélégry

Head office in Basel, Switzerland

International scope, mainly European

Services provided in French, English and Spanish

Vision

Think before you act. What if you could entrust both?

From shaping your business strategies to driving their execution, our team advises, guides and supports you.

With precision, creativity and relevance, we clarify your vision, structure your ambitions and turn your actions into lasting success.

Values

See Clear.

Before anything else, we immerse ourselves in your world — your challenges, your ambitions, your constraints. This deep understanding allows us to clarify your vision and shape a bespoke strategy, perfectly tailored to your needs.

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Think Fresh.

Every strategy we design is unique. We combine creativity with precision to imagine original, relevant and refined solutions, aligned with your objectives and resources. With us, there are no ready-made models — only tailor-made approaches.

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Act Smart.

A strategy only comes alive when it is implemented. We support you through operational deployment, ensuring every action is clear, effective and refined over time — turning your ambitions into lasting results.

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Strategy Creation

Business & Innovation

Development of new markets

Audit and optimisation of existing commercial strategies

Change management

R&D

Fundraising

Marketing

360° strategy

Positionning

Branding

Marketing mix

B2C / B2B / B2B2C

Multinational rollout

Communication

Digital strategy

Influence

Internal communication

Corporate communication

Crisis communication

Public Relations

Strategy Execution

Centralisation

▪️ Strategic alignment of your projects with the corporate objectives

▪️ Clear and transparent communication between stakeholders

Management

▪️ Efficient resource allocation

▪️ Risk identification, assessment and management

Support

▪️ Operational efficiency in the planning, execution and control of the project portfolio

Optimisation

▪️ Performance monitoring supported by relevant reports

▪️ Continuous improvement of processes and approaches

Other Services

“À la carte”

Non-exhaustive list

Events get in touch Website get in touch Corporate Identity get in touch Translation get in touch

Market Intelligence get in touch Swot / Pestel get in touch Trend Analysis get in touch Competition Analysis get in touch

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Testimonials

Words from our clients

I have had the luck and pleasure to work with Jeanne from The Good Strategy and highly recommed her services. In a very short time, she managed to understand my needs and guide me towards a coherent and customized social media strategy. I specially love her ability to anticipate exactly what I want before I even knew it myself sometimes. Cherry on her outstanding competences cake : she is fun to work with!

Charlotte Frederiksen

CEO, Co-incidence

Jeanne Pélégry’s strategic expertise and effective implementation skills make her a valuable business partner. Her keen sense for addressing and engaging our target groups and her clear strategic orientation have led to measurable successes in our collaboration. Thank you very much!

Cristina Aniceto

Head of Corporate Marketing & Communication, bardusch AG

Jeanne Pélégry

Founder and Director

What can we do for you today?