The Good Strategy

Your outsourced Strategy Office

The Good Strategy in a nutshell

Launched in 2021 by Jeanne Pélégry

Head office in Basel, Switzerland

International scope, mainly European

Services provided in French, English and Spanish (German and Italian on request)

Our vision

The Good Strategy has been created to help you design and implement effective business strategies.

Once your strategy is aligned with your company’s objectives, The Good Strategy can also take over the Project Management piece. 

We are here to ease your daily life at work so you can focus on what really matters: your job.

Our Values

Relevance

Before we start working together, we need you to take us to the heart of your field, your company, the challenges you face. Every strategy we design is tailor-made, so you're always assured of getting the best solutions - for you.
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Creativity

Because everything is tailor-made, from the strategies we create for you to their operational implementation, we always come up with creative and original solutions to meet your needs and budget.
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Flexibility

A strategy is a living animal that needs to be constantly adapted to stay up to date over time and bring you the most benefits.
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Our favourite playgrounds

Business

  • Development of new markets

  • Audit and optimisation of existing commercial strategies

  • Change management

Communications

  • Internal communication

  • External communication

  • Corporate communication

  • Public relations

  • Crisis communication

  • Digital strategy

  • Influence strategy

Marketing

  • 360° strategy

  • Branding

  • Marketing mix

  • B2C / B2B / B2B2C

  • Multinational strategy

R&D – Innovation

  • Food industry

  • Agri-industry

  • Animal feed

Your Project Management Office

Centralisation

▪️ Strategic alignment of your projects with the corporate objectives

▪️ Clear and transparent communication between stakeholders
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Management

▪️ Efficient resource allocation

▪️ Risk identification, assessment and management
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Support

▪️ Operational efficiency in the planning, execution and control of the project portfolio
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Optimisation

▪️ Performance monitoring supported by relevant reports

▪️ Continuous improvement of processes and approaches
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Other Services

“À la carte”

Non-exhaustive list

Trusted by

Testimonials

Words from our Clients

I have had the luck and pleasure to work with Jeanne from The Good Strategy and highly recommed her services. In a very short time, she managed to understand my needs and guide me towards a coherent and customized social media strategy. I specially love her ability to anticipate exactly what I want before I even knew it myself sometimes. Cherry on her outstanding competences cake : she is fun to work with!

Charlotte Frederiksen

CEO, Co-incidence

Jeanne Pélégry’s strategic expertise and effective implementation skills make her a valuable business partner. Her keen sense for addressing and engaging our target groups and her clear strategic orientation have led to measurable successes in our collaboration. Thank you very much!

Cristina Aniceto

Head of Corporate Marketing & Communication, bardusch AG

Jeanne Pélégry – Founder and Director

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